Lysol
A bold social campaign world where invisible germs become the villains, and Lysol's germ-kill benefits take center stage across air, laundry, and everyday home spaces.
RoleSenior Copywriter
FocusSocial Copy, Product Messaging, Campaign Extensions
ScopeIn-Feed Social, TikTok
Don't Let It Linger
Your guests might have left, but the germs they tracked in are just getting comfortable. This social campaign showed why Lysol Air Sanitizer does more than freshen the air, it sanitizes it.
Clean Is Good. Sanitized Is Better.
Detergent gets clothes clean. Lysol Laundry Sanitizer goes further, killing 99.9% of odor-causing bacteria detergent can leave behind.