MTV Anti-Sexting PSA
Print / OOH / Digital
Once you've shared a digital image you never know who will see it.
Tagline: Don't Press Send.
OOH
Exterior Bus Wrap for College Campus Bus Routes
DIGITAL
Fake Adult Website Facebook Ad
The ad reads temporary cookie files and places the user's facebook profile picture within the fake adult side panel flashing gif ad. When the user clicks on the ad it directs them to the MTV Anti-sexting webpage.
Art Direction: Grace Taylor & Christopher Dalton
Copywriting: Christopher Dalton & Jeremy Anderson